The concept of virtual has become one of the defining categories of twenty-first-century digital culture. It appears in discussions of virtual reality, online communication, artificial intelligence, digital identity, and immersive computational environments. In everyday technological language, the virtual is commonly understood as the opposite of the physical: a simulated or digitally mediated version of reality whose value depends upon its ability to reproduce the real with increasing accuracy. As digital technologies become more sophisticated, virtuality is frequently interpreted as a progressive substitution of material experience by computational representation.
Gilles Deleuze's philosophy proposes a radically different ontology. In Difference and Repetition, the virtual is not opposed to reality but to actuality. The virtual is fully real, existing as a field of differential relations from which actual entities emerge through processes of creative differentiation rather than through the realization of pre-existing possibilities. This distinction between the virtual/actual and the possible/real constitutes one of the most original contributions of Deleuze's metaphysics and provides a conceptual framework that remains remarkably underutilized within contemporary philosophy of technology.
Recent scholarship has produced important analyses of digital platforms, algorithmic governance, surveillance capitalism, and computational media. Authors such as Shoshana Zuboff, Yuk Hui, Taina Bucher, and Maurizio Lazzarato have demonstrated how algorithmic systems transform economic relations, technological mediation, and social organization. Nevertheless, these approaches frequently presuppose a subject whose identity already exists prior to technological intervention. The present study argues that this assumption leaves unanswered a more fundamental philosophical question: How does subjectivity itself emerge within algorithmic environments?
This article addresses that question by developing the concept of conditional consciousness. Rather than understanding consciousness as an autonomous substance subsequently influenced by technology, conditional consciousness describes subjectivity as an ontological event emerging through the continuous transindividuation of human and technical assemblages. Drawing upon Deleuze's ontology of the virtual and Gilbert Simondon's theory of individuation, the paper proposes that algorithmic media should be understood not merely as systems of behavioural prediction but as temporal conditions participating in the ongoing individuation of attention, memory, desire, and identity.
Akopova, V. (2026). Deleuze in the Age of Algorithms: Virtuality, Conditional Consciousness, and the Ontology of Digital Individuation. Journal of Philosophical Investigations, (), -. doi: 10.22034/jpiut.2026.74280.4688
MLA
Akopova, V. . "Deleuze in the Age of Algorithms: Virtuality, Conditional Consciousness, and the Ontology of Digital Individuation", Journal of Philosophical Investigations, , , 2026, -. doi: 10.22034/jpiut.2026.74280.4688
HARVARD
Akopova, V. (2026). 'Deleuze in the Age of Algorithms: Virtuality, Conditional Consciousness, and the Ontology of Digital Individuation', Journal of Philosophical Investigations, (), pp. -. doi: 10.22034/jpiut.2026.74280.4688
CHICAGO
V. Akopova, "Deleuze in the Age of Algorithms: Virtuality, Conditional Consciousness, and the Ontology of Digital Individuation," Journal of Philosophical Investigations, (2026): -, doi: 10.22034/jpiut.2026.74280.4688
VANCOUVER
Akopova, V. Deleuze in the Age of Algorithms: Virtuality, Conditional Consciousness, and the Ontology of Digital Individuation. Journal of Philosophical Investigations, 2026; (): -. doi: 10.22034/jpiut.2026.74280.4688
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